SEO harnesses the power of Google’s (and other search engines) 100 billion monthly searches. In order for your website to rank well on these searches your website needs to signal two things to search engines:
What your site is about (On page)
Your authority on the topic (Off page)
Google’s exact algorithm on these two areas is a closely held secret, however through years of testing agencies have been able to determine the necessary items to drastically improve your standing when it comes to organic search rankings.
On-Page SEO consists of two key areas, enabling clear communication with search engines and generating content around your desired topic for rank. Enabling clear communication with search engines mainly involves proper coding and structure of your site. While content revolves around choosing desired keywords to rank for (especially those with buying intentions) and creating content including and around those keywords.
Off-Page SEO consists of building backlinks to your site in order to build “authority”. Think of each back link as a referral from another person, the more referrals one receives the more credible your site appears in the search engine’s eyes. Referrals from sites with higher authority also carry more authority.
Leveraging these two forms of SEO is how websites obtain the coveted “first place ranking” for desired search queries. Bowling Alley Marketing has over a decade of experience in both these areas and is putting it to work for clients every day. Contact us today to see how we can help your site rank higher your target keywords.
