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(717) 528-2991
  • Home
  • Services
    • Database Management (CRM)
    • Social Media Advertising
    • Search Engine Optimization
    • SMS & Email Marketing
    • Graphic Design
    • Web Design & Management
    • Photo & Video
  • About
    • Forrest Schwartz
    • Our Company
  • Learn
    • Podcast
    • Blog
    • Webinars
    • Guides
    • Facebook Group
  • Case Studies
  • Contact

5 years of photos in 4 hours?

5 years of photos in 4 hours?

We see it all the time. Centers need images on their websites and social media pages so they take the easy way out and grab a stock photo.

A word of advice – don’t. Stock photos are sterile and your customers immediately know it’s neither your centers or your customers being shown. It lacks connection which is much of the point of your site and social.

Try this instead. For a few hundred dollars you can hire a photographer to come out and take as many photos and videos as they can in a 4 hours (half day) session. With this small investment you can fill your digital feeds with high quality, authentic photography of your center for YEARS.

A few Pro Tips:

  • Select a moderately busy day & time so your center looks well frequented
  • Don’t pick your busiest times because you’ll be too busy to work with the photographer
  • Write a list out ahead of time of all the highlights you want to show. Ex: bar, laser tag, party room, etc.
  • Have them capture both photo AND video. You can create a repository and reuse it all in the future (aka “repurpose”)
  • Ask your photographer to share ALL files with you, not just the best ones. Most photographers are proud of their work and only share the top 10% of images. Ask them for everything because many photos don’t need to be perfect, especially for social. Save the best ones for your website and advertising.

So what do you say? Want to give it a shot? (No pun intended.)

And if you want any help setting up your photoshoot, just shoot us an email. We’ll even share our comprehensive “shotlist” template so you can make sure everything gets captured.

Our gift to you. Enjoy!

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Born from two decades of learning to crack the business development code. The Bowling Alley Marketing team’s teeth were cut in some of the most competitive industries in business. Now we’re putting those lessons to work for clients and leveraging technology to see truly remarkable results.

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Carlisle, PA 17015

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