SEO harnesses the power of Google’s (and other search engines) 100 billion monthly searches. In order for your website to rank well on these searches your website needs to signal two things to search engines:

• What your site is about (On page)
• Your authority on the topic (Off page)

Google’s exact algorithm on these two areas is a closely held secret, however through years of testing agencies have been able to determine the necessary items to drastically improve your standing when it comes to organic search rankings.

On-Page SEO consists of two key areas, enabling clear communication with search engines and generating content around your desired topic for rank. Enabling clear communication with search engines mainly involves proper coding and structure of your site. While content revolves around choosing desired keywords to rank for (especially those with buying intentions) and creating content including and around those keywords.