The two key areas required to ensure a successful ad campaign are targeting and conversion funnels. Targeting involves selecting the demographics, psychographics, behavioral patterns, geography and any other relevant factors to ensure your ads are only being shown to the right people at the right times. This can be done through intuition but is best accomplished by leveraging data.

Conversion Funnels refer to the path prospects will take from start to finish. This includes everything from the ad copy/images, to the landing page they’re directed to, all the way to the desired action defined as a successful “conversion”.

This groundwork must be laid before launching a campaign and should be improved along the way by identifying “leaks”. Bowling Alley Marketing has extensive experience in both of these key areas and has run hundreds of successful campaigns. As a marketing agency focused on ROI, we are obsessed with multiplying your $1 ad spend into $3 or more. Read about one of our recent campaigns here.