Should you be on TikTok?

Let’s face it, kids LOVE TikTok.

They love the app to the point where it’s impacting not only Facebook’s stock but even other entertainment stocks like Netflix. Think about that, Netflix’s stock is down because people are spending so much time on TikTok that they aren’t watching shows on Netflix. That’s worth noting.

TikTok’s growth has been alarmingly fast, particularly with Gen Z. Other social media platforms like Facebook, Instagram and even YouTube have tried to compete with TikTok by offering a similar short form video experience. While Reels (FB/IG) and Shorts (YT) have gained some traction, TikTok is the clear winner for young people today

And so to answer the original question, use this question instead: Do you want more younger people in your center? If the answer is yes (even if their parents are still paying), then yes, you should be on TikTok.

More to come on the “how-to” for TikTok, but for now just reply if you’d like to discuss your particular situation. We are happy to help and could talk about this stuff all day.