Today’s gold isn’t metal

It’s nice when an idea you’ve been repeating is agreed upon by others in the industry. But when that idea is promoted by a 42 year industry veteran like Bart Burger, you know you’re on the right track.

Bart’s episode of Striking Success was a treasure trove (watch the whole thing here) of practical takeaways. But one of them really stood out to us because it’s a core tenet of what we do for clients. Here’s his quote:

“Now is not the time to sit back and start counting the money. Make sure that every new guest that comes in, you’re capturing their data because that’s gold. And you may not need it now, but you will need it one day…” 

Hear his reasoning: https://www.youtube.com/watch?v=kouxv0ip1Yw